You know it’s time to plan strategically...
But your marketing team doesn't have the experience or time to develop a marketing strategy that will help you grow.
With Jigsaw Metric's expertise in research and competitive positioning, small business owners have a marketing strategy to be proud of.
We do the hard work so you don't have to.
Scale your business by attracting inbound leads and identifying your most profitable growth channels.
It's not just about volume of leads. We focus on quality and how well they fit with your ideal buyer.
You can't be the best choice for everyone. Understand your position to resonate with the clients that matter.
With an established position, you can spend more time delighting, and retaining, existing customers
Grow sales through inbound enquiries, and develop a pricing strategy to reduce reliance on low-paying clients.
Improved lead generation, positioning and client retention will reduce the cost of selling - even as you grow.
With Jigsaw Metric, you can create a small business marketing strategy that rains leads and delights your customers.
We help you step by step to create the right strategy tailored to your business.
We do this by leveraging deep expertise and proven methodology to bring your product, customers, and marketing together and increase the quality of leads that reach your business.
"Hi, I'm Rob and I'm the founder of Jigsaw Metric. I will be your main contact throughout the onboarding, analysis and write up of your strategy review.
I have 15+ years of marketing experience, an MBA and a Postgraduate Certificate in Leadership. My approach is insight driven and I will dig deep to understand your business and position you for further growth.
I look forward to working with you."
We will divide potential customers into segments based on our research and buying behaviour.
After segmentation, we will identify the profitable and likely buyers to target.
Having chosen a target group, we will outline ways you can position your messaging to attract them.
It is essential that you know where you stand in the market. Our analysis will give you the lay of the land. This will then inform your positioning so you can stand out.
Understand the language your audience use during research and target them more effectively. Even if SEO isn't part of your plan, keyword research can help you reach buyers.
Not every channel is going to work for your business. Based on what we discover about your strengths, budget and ideal client, we will recommend focus areas (e.g SEO, PPC, social)
We will review existing assets and content you have. We will then discuss a content strategy and 6-12 month plan.
Understand the commercial trends and movements that could impact your business strategy.
Having identified your target group, lead scoring enables you to assign a score to buyers based on how well they fit your ideal customer profile.
You don't need to burn yourself out on every platform. An audit will pinpoint the channels that will drive profit so you can spend less time on the ones that don't.
How will you know if things are working without measuring results? We will propose the essential metrics that would fit your strategic aims.
A successful strategy requires execution. We will guide you on the resources you may need. This would include recommendations on hiring or where to outsource.
Design a marketing strategy to
- bring you more leads
- increase your revenue
- grow your business
